WE Fashion Flagshipstore Amsterdam

WE Fashion WE Fashion

MaterialGreencast® recycled coloursPlasticietSmile PlasticsSmoke colour acrylicVersato® Myst

In the new WE Fashion flagship store, the styling team is ready to help customers discover, enrich and experience their personal style. From an item for a special moment, to a timeless basic or even a complete makeover if needed. With a totally new shop feel, WE Fashion celebrates the difference of taste and diversity and shares its background story and ambitious sustainability goals by means of sensory elements. In the flagship store, customers imagine themselves in a different world, where they can shop carefree thanks to smart technology.

FASHION & FUN
To put a smile on the face, the fashion chain is experimenting with surprising combinations on the catwalks that are pleasing to the eye and where the looks are partly determined by fans on social media. The store shows various fashion stories in a beautiful environment with round shapes and subtle colours, to give everyone a relaxed and inspiring experience.

CONSCIOUS FASHION STATEMENTS
WE Fashion is intensively engaged in making the brand more sustainable. The cotton in the collections is now 100% sustainable and the turnover of the collections has also slowed, so the focus is on offering quality and timeless essentials for a sustainably stylish wardrobe.

The stylish base is neutral and timeless and if you look closely, you will see that surprising materials and solutions have been chosen to achieve this. The interior is modular and flexible. The colours are neutral and are combined with exciting accents and partly recycled material combinations. This gives firm fashion statements space. This total provides a future-proof and inclusive shopping experience for men, women and children. For those who want to know where WE Fashion stands in the field of sustainability, take a look at the stairwell where the recent developments are shown in a playful and interactive way.

MATERIALS
Sustainability was an important starting point for the design of the store. This is reflected in the use of materials. In the store, you will find panels from the sustainable Greencast® acrylic collection, for example. These panels are made from 100% recycled acrylic. For example, the neutral-coloured panels hang behind the mannequins as a dividing wall. The Smile Plastics collection, type Black Dapple, was used for the checkout furniture. Black Dapple panels are made entirely of plastic cutting boards. Various types from the Plasticiet® collection have been used for the stools in the fitting rooms. These panels are made entirely from plastic waste.