Euroshop stand design

Selina Parr Lara Tolman Noman Studio

MaterialDurat® PalaceFaux Translucent StoneGreencast® recycled acrylicMirror acrylicSatin colours acrylicSatin spring coloursVersato® Crystal edgeVersato® MystVersato® New Colours

We have been a big fan and devoted customer for years at Pyrasied, working together on various challenging projects. Fortunately, this love was mutual and Pyrasied asked us to design a fair stand to present at the Euroshop trade fair.

They invited us to design a (shop) interior that shows the variety and richness of their assortment. We wanted to show the potential of these materials by using them for luxury retail elements; therefore, we designed the interior to be a store for a (nonexistent) high-end fashion label. The most important carrier of fashion is the body. Inspired by the body we bent and curved the normally rigid materials, resulting in organic shapes that resemble hips, breasts and bellies. These organic shapes also gave the different materials the chance to show its most spectacular angles in reflecting the light.