Flagshipstore Ganni in London

Smile Plastics Smile Plastics

MaterialSmile Plastics

Danish fashion brand Ganni opened its first Flagship store in Soho London, the UK in August 2019. The flagship store was designed in collaboration with studio Stamuli Architects from Copenhagen with carefully selected sustainable elements; from unique handmade displays, from recycled plastic waste to trays made from pressed fabrics. The store is a combination of pastel colours, different surfaces and structures with 'sustainable touches'. The colourful pedestals and cabinets are made of the Kaleido and Ocean types from the Smile Plastics collection. Type Kaleido consists of 650 to 2500 plastic PET bottles depending on the thickness of the sheet. Type Ocean is made from 16 to 58 kg of mixed plastic waste per sheet.