Retail design Selfridges

Smile Plastics Smile Plastics

MaterialSmile Plastics

Selfridges has applied different types from the Smile Plastics collection in their shop design. Smile Plastics is a sustainable design collection with 6 types, each made of a different type of plastic waste such as cutting boards, yoghurt containers and PET bottles. For the pedestals, they milled Black Dapple and Alba into a shape and placed it in a wooden frame. The sheet material gives a playful effect and serves as a beautiful presentation table for various products. They used Black Dapple plates for the clothes racks. Black Dapple consists of 100 to 150 cutting boards per plate!