Frame pop-up store during Dutch Design Week 2017

Monique Reitsma PyraSied Xtreme Acrylic

MaterialVersato® Myst

During Dutch Design Week 2017 Frame opened up a pop-up store for the third time in Klokgebouw Eindhoven. Visitors could browse through Frame magazines, books and products by emerging designers.
The culmination of an interior design programme at the Royal Academy of Art The Hague (KABK), the store was the result of a collaboration between Frame, KABK, and Pyrasied, the manufacturer of the translucent build material. Based on the idea that creative excellence makes the world a better place, the aim of the programme is to provide interior design students with an opportunity to gain experience in practical problem-solving, competency-based proficiencies, team-building, and presentation skills.

Inspired by the translucency and apparent intangibility of the Pyrasied material Versato® Myst, the students designed the Frame Store to reflect the theme of duality as well as the Frame mission of empowering spatial excellence.

About Frame
Established in 1997, Frame is the world’s leading media brand for interior-design professionals. Our vision is that meaningful spaces enable people to work, shop, relax and live better, making them happier and healthier.